The Indian real estate market is rapidly moving online. Buyers now search, compare, shortlist, and enquire digitally before speaking to an agent. In theory, this should be great news for brokers and agencies. More online traffic should mean more leads and more sales. But many professionals are experiencing the opposite….
In many fast-growing cities across India, certain residential projects sell out even before construction officially begins. These early sales occur during what developers call the pre-launch phase. For many buyers, the idea of purchasing an apartment before construction starts may seem risky. Yet experienced investors and early buyers frequently participate in pre-launch sales because of…
